Words build worlds.
Our language carries messages and meanings well beyond the specific words we choose. In today’s virtual discussion with the fifth cohort of Change Agents, the team from Y Care International explored the power of words – and how to use them to tell stories better and amplify our messages.
“We tell the stories of our partners, and we understand what a privilege it is to share the stories of other people’s lives”, said Mollie Pugmire, Y Care’s Communications and Advocacy Officer. “It’s a big responsibility for us. There is a weight of expectation on how we tell it. People have entrusted us with their stories, and we need to tell them in a way that honours them”.
Joining Mollie from Y Care were Alex Akhurst, Digital Marketing Officer; Vee Fletcher, Head of Partner and Organisational Learning and Impact; and Malusa Kilonda, Head of Communications and Advocacy.
Said Malusa about the power of words: “At its heart, language is the catalyst for change, and the world becomes a better place when we wield it with purpose, precision and the unwavering belief that our voices have the power to make a profound and lasting difference”.
The meeting shared compelling stories and examples of what not to do in storytelling. For instance, impactful stories empower people to tell their own stories. Photos are powerful elements, and choosing photos that reinforce the participant’s dignity is essential.
The power of language
The team shared a video featuring poet and activist Maya Angelou at the programme’s start. Her message: We are responsible for each other and must build each other to achieve greatness. Said Malusa: “We communicate because we all are human. We all set out to relate a message”.
The power of language is vast and helps us to:
- Establish legitimacy and credibility
- Foster collaboration
- Change behaviour and policy
- Create awareness and education
- Advocate and mobilise
- Persuade and influence
- Manage crisis
Redefining language norms
As the Y Care team notes, language is constantly evolving, so while they have put together a language guide, it will always be a work in progress. Said Mollie, “We continue to go back to talk, think and share. We constantly interrogate what we are saying and the worlds we make with the words we choose”.